The problem

We have an ERP from 2009, a website nobody updates, orders arriving by phone and email, and paper delivery notes. Everyone agrees we need to digitalize, but every proposal we get is a large program we can neither afford nor run alongside daily business.

How it connects

  1. 01 Process & system map What runs where, who touches it
  2. 02 Priorities Effort against impact
  3. 03 Connect APIs, file exchange, sync
  4. 04 Digitize Forms, portals, digital documents
  5. 05 Measure & extend Dashboards, next phase

Building blocks

Building blocks

  • 01

    Process and system audit

    A map of your processes, systems, data flows and manual steps, drawn with the people who do the work, plus a prioritized list of what to change first and what to leave alone.

  • 02

    Legacy system integration

    Connections to older systems through their API if they have one, and through database views or scheduled file exchange if they don't, so their data is no longer trapped.

  • 03

    Custom software for the gaps

    Internal tools for the processes no standard product covers: job reports, approvals, planning, quality checks. Small first versions, extended in phases.

  • 04

    CRM and ERP modernization

    Extending the systems you keep, introducing a CRM where customer data is scattered, or planning an ERP replacement with a data migration you can test in advance.

  • 05

    Customer-facing channels

    A website, B2B order portal or customer portal that sends orders and requests straight into your systems instead of into an inbox.

  • 06

    Automated customer communication

    Order confirmations, reminders and newsletters triggered by events in your systems, with consent handled as Swiss and EU rules require.

  • 07

    Findability in search and AI assistants

    Content and structure that help Google and AI assistants understand what your company does, so the new digital channels actually get found.

For an SME, digital transformation works best as a sequence of small projects, each fixing one process and leaving a working system behind. Start with a map of how work actually flows, connect the systems you keep before replacing any of them, and digitize the steps that cost the most manual effort. Replace a core system only when connecting it would cost more than migrating. This keeps the budget in phases you can approve one at a time, and the business keeps running throughout. Our digital transformation consulting ends in working systems, not in a strategy document.

Replace, connect or extend: what should happen to legacy systems?

Keep and connect a legacy system when it still does its job and the vendor supports it; the problem is usually trapped data, not the system itself. Extend it with custom tools when the core works but processes around it don’t. Replace it when support ends, it cannot exchange data at all, or workarounds dominate daily work. Most SMEs need the first two.

Approach When it fits Watch out for
Keep and connect System works, data is trapped Old interfaces; test with real data volumes
Extend with custom tools Core is fine, the processes around it are not Keep one clear system of record per data type
Replace Support ends, no way to exchange data, workarounds dominate Data migration and retraining are most of the effort

How is a phased transformation put together?

Phase one is a process and system map: every system, every data flow, every manual step, drawn with the people who do the work. From it comes a list of changes ranked by effort and impact. Each following phase takes one item from the top: an integration that removes double entry, a portal that replaces email orders, a digital form that replaces paper, a dashboard that replaces a monthly Excel. Each phase ends with something in daily use.

The engineering underneath is the same we use elsewhere: integrations that are idempotent (a retried run never creates duplicates), logged and monitored; clear ownership of each type of data; and AI where it saves effort, such as sorting incoming emails, with people confirming uncertain cases. The startup discovery and outreach platform we built for a SaaS client runs a daily multi-step pipeline on these principles.

Example: a family-owned wholesaler in Ticino

Illustrative scenario, not a client project.

A wholesaler of building materials with 35 employees supplies contractors in Ticino. The ERP dates from 2009 and has no API, but it can import order files from a folder. Orders arrive by phone, email and sometimes fax. Delivery notes are printed, signed on site and scanned back weeks later.

Phase one maps the order-to-invoice process and shows that most errors come from retyping orders. Phase two adds a B2B order portal in Italian and German: contractors see their prices and past orders, and each order is written as a file the ERP imports every fifteen minutes. Phase three replaces paper delivery notes with a tablet signature and a PDF sent to the customer. Phase four adds a dashboard of orders, deliveries and open invoices. The ERP stays; its replacement is reconsidered when vendor support ends.

What should SMEs plan for?

  • Data protection. The revised Swiss FADP, in force since 1 September 2023, requires privacy by design and by default for data processed in Switzerland, as the GDPR does in the EU. Decide hosting location, access roles and retention during architecture. If data is stored abroad, your privacy notice must say so; the FADP requires naming the countries.
  • Payments and invoices. A structured payment reference on each invoice, such as the one on the Swiss QR-bill (in use since 30 September 2022) or the Creditor Reference in the SEPA area, lets bank credit notifications (camt.054) be matched to open invoices automatically. That is often an early, low-risk win.
  • Standard business software. Many SMEs run accounting tools such as bexio or Abacus in Switzerland, or Xero or DATEV elsewhere; most publish APIs, so they can be connected rather than replaced.
  • Languages. Portals, documents and messages often need more than one language, such as German, French and Italian in Switzerland. Build this into the data model from the start.

How does a project run?

  1. Discovery. Workshops and interviews produce the process and system map and the ranked list of changes.
  2. Architecture. For the first phase: target process, data ownership, integrations, hosting and data protection.
  3. Build. In short iterations, tested with real data and the people who will use it.
  4. Launch. One team or location first, with the old process as a fallback.
  5. Iterate. Review the result, then decide on the next phase.

After discovery you receive a fixed-price or phased proposal. If your most pressing gap is an internal tool, see internal business systems; for how we work in general, see how we work.

FAQ

Frequently asked questions

What does digital transformation mean for an SME?

For a small or medium-sized company it means replacing manual, paper and spreadsheet steps with connected digital processes, and making data from different systems usable together. It is a series of concrete projects (an order portal, a system integration, a digital job report, a dashboard), each with a clear result, rather than one large program run by consultants.

Where should an SME start with digitalization?

Start with a map of how work actually flows today: which systems exist, where data is typed twice, where work waits for someone. Then pick the process with the most manual effort and the least risk to change. That is often order intake, invoicing or reporting. A working first step builds more support inside the company than a complete plan on paper.

Do we have to replace our old ERP?

Not necessarily. If the ERP still does its core job and the vendor still supports it, connecting it to new tools is usually cheaper and less risky than replacing it. Replacement makes sense when support is ending, the system has no way to exchange data, or workarounds cost more than a migration. We compare those costs with you before recommending either path.

How do you connect a legacy system that has no API?

We use whatever the system reliably supports: read access to its database through views, scheduled exports and imports in CSV or XML, or an import folder it already watches. A small integration service sits in between, validates the data, handles errors and exposes a modern API to the new tools. The legacy system stays the source of truth until you decide otherwise.

How do you keep a digitalization project affordable?

By splitting it into phases that each deliver a working result and can be priced on their own. You decide after each phase whether to continue, change direction or stop. We reuse the systems you already pay for where they fit, and we build custom software only for gaps that standard products cannot close. Each phase gets a fixed-price or phased proposal.

How does data protection law affect a digitalization project?

The revised Swiss Federal Act on Data Protection, in force since 1 September 2023, and the GDPR in the EU both require privacy by design and by default. When processes move into digital systems, you decide who can access which data, how long it is kept, where it is hosted and what your privacy notice says. It is cheaper to settle this during architecture than to retrofit it later.

How do we get employees to use the new systems?

Involve them from the start. The people who do the work help map the process, test early versions and point out what slows them down. We launch with one team or location first, keep the old process as a fallback for a short period, and fix what users report before rolling out further. Tools that save their users time tend to get adopted.

Discuss your project

A phased plan to connect legacy and business systems, move paper and spreadsheet processes into digital form and make your data usable, sized for SMEs rather than for corporate programs.