Insights
Practical articles for business owners and technical leads: what things cost, how to choose, how systems fit together and how search is changing with AI. Written by the people who build the systems, with sources linked and an updated date on every article.
Web development
A checklist for companies hiring a web agency, freelancer or development team in Switzerland: 12 questions that separate a solid offer from a risky one, the red flags, how to compare quotes and which contract model fits.
GEO & AI search
A practical checklist for making company content usable by AI search: answer-first pages, question headings, consistent company facts, original data, authorship, equal language versions, crawlability and updates, with a before-and-after example.
CRM
Start where leads get lost: every website inquiry in the CRM once, with its source, an owner and a deadline. Then follow-ups, notifications and reporting. The data flow, reliable form integration, Swiss consent rules and a sample automation map.
Software development
Buy standard software for standard processes, build for the process that sets you apart, and configure and integrate for everything in between. A decision framework, a comparison table and a worked five-year cost example.
Marketing automation
What marketing automation is, the five automations an SME should build first, what Swiss law (the Unfair Competition Act and the FADP) requires for email and SMS marketing, how to choose the tools, and how to measure results.
SaaS
What a SaaS product needs between a working MVP and paying customers at scale: the stages and their time ranges, the architecture decisions that are hard to reverse, a standards-based readiness checklist, data protection and hosting.
Web development
What Swiss price studies and agency guides published in 2026 say a business website costs, what moves the price, what it costs to run each year, and how to write a brief that produces quotes you can compare.
GEO & AI search
A plain-language explanation of generative engine optimization: where the term comes from, how AI search systems retrieve and cite pages, what Google says about it, which crawlers to allow, what you can and cannot influence, and how to measure it.
The articles cover four clusters that match the decisions companies bring to us: websites and what they cost, custom software and SaaS, CRM and automation, and SEO, GEO and AI search. Each article answers one question in full, lists its sources and links to the service that puts the answer into practice.
Articles link to the matching services, so a reader who finishes the GEO explainer can see how we run GEO and AI search visibility projects, and a reader of the website cost guide can move on to website development.
The Sensaria editorial team: the software engineers, automation specialists and search specialists in Lugano who design, build and run client systems. Topics come from questions clients ask and from our own research, including Swiss keyword data and fan-out analyses of what AI engines search for and cite.
Each article is checked against primary sources before it is published, and the sources are listed at the end: Google Search Central for search topics, fedlex.admin.ch for Swiss law, the Federal Data Protection and Information Commissioner (FDPIC) for data protection. Legal facts are stated with their dates, for example the revised Federal Act on Data Protection in force since 1 September 2023 or the 8.1% Swiss VAT rate since 1 January 2024. Prices appear only as market ranges with a named source and date, never as Sensaria prices.
Every article shows its publish date and the date of its last update. We revise an article when a cited source changes, for instance when Google updates its documentation on AI features in Search or a Swiss rule changes, and the updated date changes with it.
FAQ
No. Where an article discusses cost, it quotes market ranges published by named sources, with the date, and explains what drives the price up or down. For your own project we send a fixed-price or phased proposal after a short discovery call.
Yes. Send the question you would like answered to contact@sensaria.ch. Topics often start as questions raised in discovery calls, and a question several companies share is a good candidate for a full article. Tell us your industry and the decision you are facing.
A Swiss technology company in Lugano.