Engineering and growth team, Sensaria AG
Articles are written and reviewed by the people who design, build and run Sensaria's client systems — software engineers, automation specialists and search specialists based in Lugano.
Articles by Sensaria Editorial Team
Web development
A checklist for companies hiring a web agency, freelancer or development team in Switzerland: 12 questions that separate a solid offer from a risky one, the red flags, how to compare quotes and which contract model fits.
GEO & AI search
A practical checklist for making company content usable by AI search: answer-first pages, question headings, consistent company facts, original data, authorship, equal language versions, crawlability and updates, with a before-and-after example.
CRM
Start where leads get lost: every website inquiry in the CRM once, with its source, an owner and a deadline. Then follow-ups, notifications and reporting. The data flow, reliable form integration, Swiss consent rules and a sample automation map.
Software development
Buy standard software for standard processes, build for the process that sets you apart, and configure and integrate for everything in between. A decision framework, a comparison table and a worked five-year cost example.
Marketing automation
What marketing automation is, the five automations an SME should build first, what Swiss law (the Unfair Competition Act and the FADP) requires for email and SMS marketing, how to choose the tools, and how to measure results.
SaaS
What a SaaS product needs between a working MVP and paying customers at scale: the stages and their time ranges, the architecture decisions that are hard to reverse, a standards-based readiness checklist, data protection and hosting.
Web development
What Swiss price studies and agency guides published in 2026 say a business website costs, what moves the price, what it costs to run each year, and how to write a brief that produces quotes you can compare.
GEO & AI search
A plain-language explanation of generative engine optimization: where the term comes from, how AI search systems retrieve and cite pages, what Google says about it, which crawlers to allow, what you can and cannot influence, and how to measure it.